Counting your influencers - Tuning for India
Any community builder (and i have been for past 3 years in emerging market like India) comes to a point when he thinks, let's take stock. The no. of influencers he has been able to connect with is one of the main areas. This is the set of people who will stand with you and you will for them. The success of community IMHO depends on these friends! For a professional, it is important to measure everytime.. so when do you know you have achieved with the community what you set out to achieve i.e. get your influencers. is there a way to quantify the right amount of influencers whom you have connected with and recognised? Having more no. of influencers are always desirable, there are following pitfalls to consider as well: Having "too many" recognised influencers lowers the value of recognition. Then recognising someone has no value. Having a lot of influencers might mean that one has lowered the bar of quality for influencers. Having too less of them would mean that you are l...