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Showing posts with the label marketing

Notes from an Internet Marketing Seminar

These are my notes from an internet marketing seminar I attended. Read through to see if you can figure out who delivered this and i promise you would be surprised :) Topic: Web & New Media: Emerging Trends 183 bn emails sent a day 49 mn internet users in India 7.5 hrs spent on internet/ week (18-35 Males) 1.2 bn searches / month- search increasing at 80% 80% online shop Online Time Spent in India: 23% – TV 30% Internet 26% Print 21 % Radio Advertising Money Spent: 41% TV 1% Internet 40% Print 12% Radio 1.4 bn online out of 6.6 bn in the world mobile is the next huge thing... computing cloud is the current stage after PC being personal era.. web is not US centric.. 211 still the largest.. inspite of the company being so "open source".. the presentation consistently says Confidential & PROPRIETARY .. paradoxical.. the presentation laptop from google is running Windows XP.. sweet.. and oh! the presenta...

MS promotes startups on its platform

Microsoft has started an interesting program where it is promoting startups... the help is available to startups in terms of providing software licenses, marketing support and technical expertise... this is a critical piece that often lacks proper support in a startup... however, there is no mention of any money here :) Read more about it: http://microsoftstartupzone.com/content/Accelerator.aspx Technorati tags: microsoft , startup

Facebook and Marketing

Facebook is a networking platform that has thrown up some very interesting marketing opportunities... it let's you leverage your entire social graph and use your everyday actions to promote things... this presents a lot of new and interesting ways for marketers to get the message out for their products... below i list some of the methods: Profile blurb and action links Profile News Feeds Application Alerts Application Requests Application Blurb Application Directory Facebook Pages Facebook Ads Facebook Beacon with these many integration points the possibilities are endless and the social platform architecture of Facebook is truly well thought of... and oh what do i think about the facebook and the Open Social debate? i think Open social is a cheap imitation of the facebook platform and should instead adopt facebook standards... google has really played underdog and demonstrated their inability to innovate here.. and so why is orkut.com not yet harbouring "open soc...

How Original are you?

Here is a little game from Microsoft that lets Original software users upload their photographs to the gallery. The Game also tests your understanding of Original Microsoft Software and leads you to the Originals Gallery: http://www.microsoft.com/india/originalsoftware/business/are_you_standards_compliant/the_originals_game.aspx I doubt how much of mind share this Original game will get or the buzz it will create.. what i suggest is that MS may consider issuing badges like - "Genuine Microsoft Windows User No: xxxxxx"... there should also be a link that leads to a website that certifies that that the user is truly a genuine windows user.. now this can be done from the optional Windows Registration option that a user gets... there can be a simple addition that generates the Windows User No and provides a badge to display that status... the above idea builds on the concept of recognition and reputation... the badge should be copyrighted and would let a proud Windows owner di...