Influencer Nos: Part II

In the earlier post, i talked about using 0.2% - 1% as range of influencers that community can have.

I have another thought:

Have Tier I and Tier II programs for influencers. Tier I are your community leaders and Tier II are your community contributors. The nos. to use can be:

Tier I: 0.2% of the community

Tier II: Next 1% of the community

In using this you have further differentiated the level of influence and can work to optimize your RoI on the program (provide more benefits to Tier I participants compared to Tier II).

Technorati tags: ,

Comments

Post a Comment

Popular posts from this blog

Community Star Discussions and Future

In my continuing discussion with Community Stars across the country, I had a discussion today with Sadashiv. Though he works out of chennai and was here for a short trip, he found time today to discuss the opportunities for Community Star program to improve on. Some of thoughts we generated out of the discussion are as follows: 1. Community Stars are disengaged 'cause of lack of communication with them from MS. Better communication channels need to be developed. 2. Award experience and delivery of the Community Star benefits leave a lot to be desired. 3. Community Stars feel that MS is not laying enough importance on Community Stars and do not value their contributions much. More information needs to flow to CSs. From our end, we are doing the following: 1. Launch an extranet portal exclusively for Community Stars. We will host issue submission on this site. Also, we will share opportunities via this site e.g. beta opportunities 2. Re-launch the Community Star distributi
Read more

My family genealogy : Kurmi

The Rig Veda, refered to an Aryan people living in the highlands of Pamir in Central Asia. Almost 1000 years later, the Aryans migrated in three different directions. One journeyed towards present-day Iran, another towards Europe, and through Afghanistan. Those Aryans who settled in Punjab became a very happy and prosperous people. They organized themselves around a caste syatem that described four specific functions of the community. The Kshatriyas of that system were the protectors of the land. However, in peace time many of their members framed the land and raised cattle. These people, named Kurmi Kshatriyas, eventually migrated to the fertile land of Ganga and Jamuna, eventually reaching Bihar and Bengal. From 600 BC to 200 BC, the kings of Iran and Greece repeatedly attacked Punjab, forcing most of the Kurmi Kshatriyas (also known as the Kurmis) to flee even further south to Gujarat in Vadnagar and Charator in the Kheda district. Around 1400 AD, the ruler of Gujarat granted the un
Read more

Technocratical Society

In the past days, I haven’t been blogging. A lot has happened in that time – terrorist attack in Mumbai, MNS lost track, global recession set in and Congress advanced in the country. Here’s an ode to the state of the society as viewed by my nephew, Shantanu Chandra who is in Class XII, Amity International, Gurgaon. The lines below capture the times prevailing and the need for us to drop the “chalta hai” attitude but with caution: This techie world of gizmo and gadget This eerie feeling of incongruous widget Which gives us pleasure and takes pain Along with it makes us insane; Absurdness to such a horizon from where one would never fall And still people call you “Microsoft—…That’s all” A teen like me can’t do without a mobile-call Even though I know it is killing my brain cells, after all; This techie world of gizmo and gadget Makes a non-techie guy weird and hollow The bureaucrat are more concerned about their Sunday meal Than to serve the poor people whose w
Read more