Exclusive "Windows Mobile" based service

Windows Mobile has been my choice of platform for sometime now.
Why? simply because it offers the same experience as Windows desktop and the progamming interface is the same that I already know of .NET. Given, the rich functionality of the platform it was just a matter of time before an exclusive Windows Mobile service was going to come out. and now here it is -
In May, Norwegian MVNO Novotel will launch their service in close partnership with Microsoft under the brand name “Hello”. Hello has decided that their best approach to offering a superior level of customer service and service differentiation is to focus exclusively on Microsoft Technology where at all possible and this also includes Windows Mobile Phones ONLY.
Part of the early news coverage is here http://www.digi.no/php/art.php?id=297876 and http://www.digi.no/php/art.php?id=297936

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